Google Analytics Integration for Travel Websites
Google Analytics is the world’s best free analytics solution for websites. Using analytics helps you make your online travel business more aware, efficient, and ultimately more profitable.
It is all about measurement, collection, analyzing and reporting of the traffic received on your online travel website in easy to read and actionable reports. It also involves using this data in taking actions to improve search engine ranking for the website.
Google Analytics can help clients:
- Monitor site visitors in real time.
- Track pages of entry and exit.
- Know where visitors are coming from.
- Learn which browsers and platforms are used to access the website.
- Understand which keywords are pulling in more visitors.
- Tie back to email and banner campaigns and measure response.
- Discover referral links providing the most traffic.
- Monitor the website bounce rate.
Our at Qtech can help you integrate Google Data Analytics or Omniture into the travel website to analyze and gauge data. The analytics integration works seamlessly with the web and mobile interfaces of the online travel reservation and management system OTRAMS. This coupled with the business intelligence reports built into OTRAMS Software, gives customers a wholesome overview of their online travel business.